10 Trends Now Influencing How Consumers and Brands Interact
By Sheryl Connelly, Corporate Futurist, Ford Motor Company
It used to be that consumers chose brands based solely on the products they sold. If someone liked a product or service, they typically became a loyal customer.
But today’s buyers demand more of companies. In addition to the products that line their shelves or appear in their catalogs, brands are often called upon to offer more — chiefly, a position on timely social issues.
Ford is electrifying its most popular vehicles to make them even more capable, productive and fun to drive.
Happy New Year!
As we kick off 2017, at Ford, we’re also looking further into the future. The era of more affordable electrified vehicles is dawning, and we have a once-in-a-lifetime opportunity to make people’s lives better by changing the way the world moves.