Author: ford-motor-company

Report: Consumers Demand That Brands Have A Voice on Key Social Issues

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10 Trends Now Influencing How Consumers and Brands Interact

By Sheryl Connelly, Corporate Futurist, Ford Motor Company


It used to be that consumers chose brands based solely on the products they sold. If someone liked a product or service, they typically became a loyal customer.

But today’s buyers demand more of companies. In addition to the products that line their shelves or appear in their catalogs, brands are often called upon to offer more — chiefly, a position on timely social issues.

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Transforming the Motor City

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by Bill Ford, Executive Chairman, Ford Motor Company


The auto industry is undergoing a revolutionary change that will improve people’s lives in cities around the world. It also will support the ongoing renaissance in my hometown of Detroit.

I am excited to be a part of both of these amazing transformations.

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How Ford Will Electrify Vehicles to Make Them Better

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Ford is electrifying its most popular vehicles to make them even more capable, productive and fun to drive.


Happy New Year!

As we kick off 2017, at Ford, we’re also looking further into the future. The era of more affordable electrified vehicles is dawning, and we have a once-in-a-lifetime opportunity to make people’s lives better by changing the way the world moves.

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