In this post, ELEKS’ head of omnichannel solutions Pavlo Khliust explores how retail is using machine learning, artificial intelligence and other developments to drive sales.
As the shopping experience becomes more and more integrated, retailers tend to adopt an omnichannel sales approach. This means that a customer may seamlessly switch across the multitude of sales channels, shopping online from a desktop or mobile device, by telephone or in a bricks and mortar stores.
