Small is the New Big


Small business has always been big. Just not especially visible. Soon it will be.

Nearly all of what happens in business is too small and ordinary for Wall Street to care much about. Same goes for investors, business reporters and politicians. Even economists don’t pay much attention. What they see are the waves and weather on the surface of the world’s economic ocean, when what matters most is the mass of water below.

To dive below the surface, here’s a brief story.

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