Get Shift Done: Management
Just about every organization today wants to be more creative. But just like “innovation”, the word “creativity” means something different for every organization.
For example, when you look at incredibly creative companies like Pixar or IDEO, you can see a lot of differences in their creative processes and outcomes. They go about creativity in very different ways. But what they have in common is a culture where creativity is both expected and rewarded.
Fundamentally, creativity is about being Culture First; it’s about creating a very intentional way of being that leads to the creative result.