Author: allison-wood

Advertising Could Ruin AR

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Let augmented reality develop its true role in our culture before “monetizing” it

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“We are witnessing the obsolescence of advertising.” — Regis McKenna

Regis McKenna is the famed marketer behind Apple Computer. He taught Steve Jobs a thing or two about public relations and advertising.

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The Camera As Platform

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When the operating system moves to the viewfinder, the world will literally change

“Every day two billion people carry around an optical data input device — the smartphone Camera — connected to supercomputers and informed by massive amounts of data that can have nearly limitless context, position, recognition and direction to accomplish tasks.”

– Jacob Mullins, Shasta Ventures


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