
Every day I flyer for 30 minutes. I walk on sidewalks and speak with people as they sit on benches, stand at lights, stare into their phones, and stand idly while smoking. If you have never passed out flyers before you really should give it a try. It’s hard and uncomfortable but it can be done anywhere.
How many software companies flyer or require their employees to do so? Likely very few. Yet the benefits are surprisingly rewarding.
My immediate goals for flyering are two-fold: interact with prospective users and acquire leads for Pennybox, a company that I founded. Each conversation I have helps me understand the needs of potential customers and, if the conversation goes well, enables me to obtain their contact information. It’s my hope that some of these people will remember our chat fondly and trial the product when I followup.
Read More