What’s In a Conference Room Name?


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Large corporations’ enthusiasm for giving conference rooms offbeat names can no longer be considered a mere fad. The practice has been around too long, and is now a fixture (Leah Fessler in Quartz). Labeling these often otherwise indistinguishable rooms has become a method for a firm to tell the world what it’s all about. As business scholar Sarah Brazaitis puts it in Quartz, “Companies that name their conference and meeting rooms according to themes are doing so to communicate their values and organizational culture to their employees, customers, clients, and all who enter.”

The Quartz piece offers a lengthy, though hardly exhaustive, catalog of some representative conference-room-naming practices today. Sometimes the schemes are straightforward: At Elon Musk’s SpaceX, the names are those of legendary space explorers. Twitter uses bird species and, since moving into its downtown San Francisco HQ, names related to the history of its home town.

Other companies take the theming further: At Airbnb, rooms named after different cities around the world get decor to match. Buzzfeed uses emoji for at least some of its spaces.

Of course, not everyone is in on this naming game: At Goldman Sachs, the rooms just get numbers.

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