In the world of unicorns and Snapchat’s much-buzzed IPO, it’s easy to feel like you’ll never be successful unless your business becomes a hundred-million-dollar company. But how big your business scales should be defined and directed by what you want out of it, not what’s above the fold on Forbes this week.
When I first launched hint water, I wasn’t focused on hiring 50+ employees, opening offices on both coasts, or bringing in tens of millions. (Though, all of those things have happened since I debuted my unsweetened flavored water and created a new category.)
PS—if you click here, you can use my special link to try our variety pack for $15 and free shipping 😉
What I was focused on what was creating a product that I simply couldn’t find out there in the marketplace. For you, the end-all be-all may be building a national brand, or an international product. Maybe your goal is to make a killer product and sell it quickly to someone like Facebook — hey, it turned out pretty well for Instagram. Maybe you simply want to be able to support yourself, spend nights and weekends with your family, and take a three-week vacation once a year.
Think carefully about what you actually want, and how your professional and personal goals will fit together before you make any decisions that affect scale (most of them will). Bigger scale may mean more travel or management, and perhaps less of the “creating” that you love to do. This isn’t to say you can’t scale and still do the things you love or have a personal life, but it may mean you need to delegate more — or even move into a different role than CEO.
I made a video with Forbes this week where you can learn how to figure out how big you should scale.
Just the link below to watch it on Forbes!