Will Netflix Chill?


Today’s Top Stories
 — Netflix Adjusts To Its Own Success: The great television disruptor becomes an incumbent.
 — This Is How To Get Rupert Murdoch To Acknowledge Climate Change in His Flagship Newspaper: By spending money. A lot of it.
 — What Whaling Can Teach You About Online Advertising: Even the most cutting-edge industries have precedents.
 — Yes, You Are Working Too Much: And you won’t believe how much it’s costing the economy.
 — Another One Bites the Dust: Humans are now in the extinction-by-climate-change business.

Netflix Adjusts To Its Own Success
 In Can Netflix Survive in the New World It Created?, a long piece that will appear in the Sunday New York Times Magazine, Joe Nocera wonders whether the great television disruptor opened the door for everyone else but could close it on itself. He expertly retells the tales of how the television networks went from considering Netflix as “found money” to realizing it was a threat and walks through Reed Hastings’ key insights — there was no long-term DVD business so the company had to move to streaming, and there was no long-term rerun business so it had to go big on original programming. Nocera only mentions the company’s most formidable short-term competitor, Amazon, in one paragraph near the end. Sure, the leaders of a disruption are often those who end up with arrows in their backs, but this is a mostly positive, well-reported profile of a quite successful company that is nowhere near as skeptical as its headline suggests.

This Is How To Get Rupert Murdoch To Acknowledge Climate Change in His Flagship Newspaper
 Everyone knows that the Wall Street Journal’s opinion pages are hostile to the idea of human-made climate change. If you want to place an environmentalist message in the newspaper, chances are you’re going to have to pay for it. Fine, that’s Rupert’s prerogative, but invading one of mainstream media’s few climate-change-denier safe zones comes at a premium (Washington Post). Three of four ads purchased by the Partnership for Responsible Growth are running at the standard discounted rate (roughly $27K), while one that explicitly calls out the Journal for its climate policies costs an undiscounted $36K. Said George Frampton, chief executive of the Partnership, “We’re trying to reach out to a business audience in a medium that never tells them the the science is basically settled and that this is a national-security and economic problem … if the Journal won’t cover it, we’ll pay to have them cover it.” Next up for the group: an ad buy on Fox News.

What Whaling Can Teach You About Online Advertising
 If you want to understand the state of the art in management, you need to understand … whaling? Quartz looks at a new case study from Harvard Business School professors that connects whale oil rights to how online advertising works. You see, sometimes multiple ships would harpoon the same whale, much like it’s often difficult to discern which online ad leads to a particular purchase. This can get quite difficult (you do remember the Moby-Dick chapter on how to figure out who owns a harpooned whale, don’t you?). And it’s a reminder that our bold new economy can turn up precedents and lessons in the most unusual places.

Yes, You Are Working Too Much
 It might be dangerous to accept the results of a study saying Americans don’t take enough time off since it’s funded by a trade group that’s in the business of getting people to take more time off. Nonetheless, this survey from the U.S. Travel Association’s Project Time Off gives some empirical backup to something most of us feel anyway. More than half of all Americans didn’t take off all the paid time they had coming to them last year (Fortune), leading to $61.4 billion in forfeited benefits. There are many reasons why this isn’t a good thing, the most surprising being that the lack of vacation and associated spending is said to remove $233 billion from the economy. So working too much isn’t just unhealthy; it’s bad for the country’s financial health too.

Another One Bites the Dust
 Those tracking how humans are altering the world for good are noting another dubious milestone. An Australian rodent called the Bramble Cay melomys is the first mammal made extinct by human-driven climate change (New York Times). It won’t be the last.

Photo of Netflix CEO Reed Hastings: cellanr

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